Kawaii Consumerism: The Digital Demand and Marketing of Hello Kitty in Online Communities

For over fifty years, the beloved character of Hello Kitty has evolved from merely being a simple design to becoming the mascot for one of Japan’s largest entertainment companies. Being a timeless phenomenon, the design has had the ability to consistently charm audiences and serves as a nostalgic figure that inspires contemporary media and trends. As a brand, Hello Kitty uses a blend of cuteness, distinctiveness, and specific marketing strategies to show the intersectionality that can be formed between mass consumerism and online communities.

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Sartorial Magazine
You Are What You Eat

Snacks and candy are a staple of our lives. We grew up eating these foods, and for a lot of us, this has not changed. People usually have a  select few go-to snacks. Are you into sweet chocolate, spicy chips, or sour gummies? —  Your favorite snack says a lot about you, whether you realize it or not!

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Sartorial Magazine
Crafting as an Adult: Fostering Creativity at any Age

One of my favorite pastimes is setting down a blanket in a quiet park and scattering a plethora of craft supplies, a few snacks, and a speaker to keep me and my friends company. Nothing compares to watching my visions come to life through homemade jewelry and painted trinket dishes while being brought closer to my friends through a social outing that helps us all explore our imaginations. This gathering is what me and my friends call a “craft picnic,” and the crafts I've made at these picnics have acted as a creative outlet to me for years. 

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Sartorial Magazine
Joan Baez’s Undeniable Impact on Society and Music

In 2024, Monica Barbaro played Joan Baez in “A Complete Unknown,” the Bob Dylan biopic.  However, Dylan wasn’t the main discourse in response to the movie. Joan Baez has been the topic of discussion; where is the major motion telling of her life? Rather than receive that, we ended up with another Dylan movie to add to the pile. However, Baez’s life is truly a marvel — she is a woman that pushes the limits on music and social justice. She attended civil rights marches where she would sing and protest, created her own anti-violence cause, and always spoke her mind in pursuit of human rights and social change. 

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Sartorial Magazine
Climbing Like a Girl

When women enter a traditionally male-dominated space, there is a subconscious feeling of difference. It is a typical human experience to feel the need to blend in with the given environment, to camouflage. Whether for safety or the natural desire to conform, femininity is seen as a weakness when put into a space encapsulated by masculinity. However, femininity is not a weakness, but rather a show of resilience for those who utilize it.

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Sartorial Magazine
Alyssa Lee Designs: An Artist Supporting Artists

20-year-old Alyssa Lee is an artist and entrepreneur working and living in Springfield, Missouri. She is a tattoo apprentice at Dreamland Tattoo company, under mentor Maddie Bates, and recently started tattooing clients. Lee’s journey as an artist has been a long one. Growing up, her whole family loved art, her mother specifically was an art teacher, which fostered a highly creative environment in her home. Lee has said on her Instagram and TikTok that she can’t pick a favorite art medium, which is evident through her featuring creations of all kinds.

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Sartorial Magazine
More Than Just a Handful: What it Really Means When Women Hold Things

For generations, women have been carrying the weight of the world, literally and figuratively. From societal pressures and household responsibilities to physical objects and emotional labor, women have to juggle it all. They do so, often without recognition, without compensation, and sometimes without even being thanked. This strength, though admirable, is born not from choice but from necessity.

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Sartorial Magazine
America’s Young but Long-Standing Consumer Impact

By Mikayla Buneta

This is not the first time you’ve heard we’re in an age of overconsumption. Run, don’t walk, to your nearest thrift stores, overrun with briskly out-of-style trends, lovingly made with 100% synthetic polyester. Although supply is at an all-time high, demand starts to dwindle once the hype ends. Perhaps scattered about your apartment are six or so Sonny Angels, longing for their mother’s attention. 

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Sartorial Magazine
Brick City: A Home Away From Home

So picture this, you’re getting ready for the first day of classes and notice you will be heading off campus, to a different campus, one called Brick City. Once you arrive, you come to a cluster of brick buildings right in the heart of Springfield, laid out in front of a set of train tracks. You certainly weren’t expecting to be traveling that far from the dorm on the first day. You realize the people around you are all there for the same purpose: this is the arts campus. How exciting, it’s so diverse and so playful, everybody there wants to express themselves through creativity. Fast forward to the end of the semester, you’ve spent countless hours at Brick City, logging who knows how much studio time. You register for the next semester’s classes and realize, I’m going to be here for a while.

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Sartorial Magazine
Escaping the Hustle and Bustle with Stardew Valley

I’ve been stressed — I’m sure many of you have been, too. Between student debt, deadlines, trouble with family or friends, and the general state of the world right now, it can be hard to find moments of peace. Oftentimes, I want so badly to just escape and get away from it all. As Paul McCartney so aptly put it “I want a horse, I want a sheep, I wanna get me good night’s sleep, living in a home in the heart of the country.” But I’m not Paul McCartney, and I’m pretty sure you’re probably not either. We can’t afford to just up and move out to a farmhouse, and leave it all behind. That’s why we play Stardew Valley.

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Sartorial Magazine
“You Know Who You Are and You Know Who You Like”: A Look Back at Jamie Babbit’s “But I’m a Cheerleader,” 25 Years After its Theatrical Release

Due to how our society currently functions, growing up queer is inherently an unconventional experience. Because information about the LGBTQ+ community is so stifled by many political and religious groups in powerful positions, a large number of queer children grow up without access to knowledge about this part of themselves, leading to feelings of emptiness, uncertainty, and even shame. This is why queer media is — and always has been — so important.

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Sartorial Magazine
Aesthetic and Ethical Pursuits: The Literary History Behind Elliott Smith’s ‘Either/Or’

“Elliott Smith used his melancholic existence to craft intimate lyrics that reflect the complex existential qualities of life. In Søren Kierkegaard's philosophy and Elliott Smith’s music, there are two ways of living: the aesthetic life, which seeks pleasure above all else, and the ethical life, which lives for the greater good. Yet both paths carry emotional despair — they are pain in the extremes and even more so in the indecisions. The answer, however, lies in simplicity: Happiness is found in lowering extremes. Elliott Smith’s album “Either/Or” grapples with these probing questions, exploring the delicate balance between these two ways of living.”

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Sartorial Magazine
The Timeless Beauty of Vintage Cars

The rise of muscle cars, sports cars, and luxury sedans during the 80s and 90s wasn’t just a cultural phenomenon; it was a statement. Cars like the Ford Mustang, Chevrolet Corvette, and Dodge Charger defined entire generations, becoming symbols of youth, rebellion, and a unique American spirit.

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Sartorial Magazine
Literature Through the Ages: How Women’s Writing Fuels Feminism

This is just one of many examples on how literature has acted as a voice for women and feminist movements for thousands of years. Through the ages, authors such as Virginia Woolf, Sylvia Plath, Roxane Gay, and Margaret Atwood have all made feminist contributions through fiction and non-fiction writing, and women’s literature has always been closely connected with women’s activism.

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Sartorial Magazine