With a discovery of a love for cosmetics that led to research and innovation, Alijah Storm created a makeup line to inspire creativity in everyone. On March 8, 2019, the colorful brand released their first post on instagram which followed up with the launch of the brand's first palette release, ICONIC. The brand has since then expanded their line to face makeup, eye shadows, lip products, and even a skin care line. The brand seeks to make effective and ethical products available in the market with a concept behind a cruelty free makeup brand and believing everyone is perfect.
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