Style Analysis: Olivia Rodrigo
Written by Abi Zajac
She’s a global sensation who represents a generation who’s coming of age — getting their drivers’ licenses, experiencing their first love, and navigating their first heartbreak. Olivia Rodrigo effortlessly combines punk and glam, early 2000’s and 70’s, building a style that will be iconized for years to come; however, she doesn’t do it all by herself.
Rodrigo is styled by Laura Sophie Cox, a sustainable, editorial stylist whose clientele includes #girlbosses like Emma Watson and Natalie Reyes. Rodrigo and Cox’s partnership allows her personal style and ethics to shine through.
“She's only 17, but she has this huge passion for sustainability. It's really exciting and refreshing to see," Cox said in an interview with POPSUGAR. "We share the same love of Depop, thrift stores, vintage, and she has a great sense of style."
The brands and pieces Rodrigo wears are intentional. When she wears high fashion brands like Marc Jacobs and Dior, the pieces are often vintage.
Even at her meeting with President Joe Biden, Rodrigo was styled in a 1995 pastel pink, tweed Chanel suit. The professional skirt-suit combo was not worn without Liv’s touches of unique young flair. She paired the suit with chunky white platform Mary Janes and black ankle socks. For jewelry she chooses a smattering of chunky silver rings and artistic, experimental silver chain dangle earrings.
This juxtaposition creates a sense of youthful timelessness in the way of clashing trends that makes her unlimitedly untrendy — the epitome of personal style.
And when it comes to her personal style, she’s all about small brands and details.
Her Instagram is full of mirror selfies featuring Wildflower Cases, “Twilight” merch from Depop and artisan teeth jewelry.
The way Rodrigo favors vintage statements, small brands, and personal style over trends is reflective of how her generation dresses, which only increases her popularity. As for her own views of herself, Rodrigo admits she is still figuring it out.
“I literally have no idea who I am,” Rodrigo said in an interview with GQ. “I don't know what my personal style is. I don't know what I like. I don't know who my true friends are. How am I expected to cultivate an image?”