Fashion Focus: Emma Chamberlain

Written by: Courtney Skornia and Ashlee Finke

We all remember when we first heard the name ‘Emma Chamberlain.’ Emma first gained popularity as a content creator on Youtube where she posted vlogs, skits, day-in-the-life videos, and more; however, as Emma began to grow as a content creator, people started to take notice of her personal style which is as unique and quirky as she is.

Emma’s style can be described as bold and unique as she mixes designer and name brands as well as items from vintage clothing stores. Many of Emma’s first vlogs consisted of her thrift shopping around her hometown of San Bruno, California. At the peak of Emma’s popularity in 2018, thrift shopping also gained popularity among Emma’s followers and other content creators as a way to find cute outfits and one-of-a-kind pieces. Emma likes to keep an outfit classy and creative as she pairs eye-catching, patterned pants with neutral tops and jackets. Emma livens up the most basic looks with fun accessories such as tiny purses, gold jewelry, belts, and chunky sneakers or boots. 

Recently, Emma has created a name for herself in the fashion industry by modeling for several different magazines, including Vogue Australia, Cosmopolitan, and Nylon. She also attended many popular fashion events like Paris Fashion Week and the Met Gala, where she wore the popular designer, Louis Vuitton. 

Although Emma’s success began on Youtube, she has proven herself through her iconic and sophisticated fashion sense and professional experience that she is a qualified talent in the fashion industry. Emma is currently collaborating with the brand, Pacsun, and continues to serve us amazing looks through her Instagram account and several magazine covers. In a short amount of time, Emma has become a force in the fashion world, and is continuing to flaunt her style with new projects and partnerships.