The renaissance of the Juicy Couture sweatsuit

No outfit encapsulates Y2K realness more than the Juicy Couture sweatsuit. Brightly hued velour sweats with “Juicy” bedazzled across the butt could be seen all over the streets of Los Angeles and worn by high school girls across the country  in the early 2000s.

This iconic trend is a perfect case study on how trends rise from low fashion, to high fashion, to low again in an ever-ongoing cycle. 

Juicy Couture was popularized by celebrities like Paris Hilton, Kim Kardashian, and Beyonce as they were spotted by the paparazzi out and about. These images graced the glossy covers of tabloids in every grocery store in the western world, thus leading to the wide dissemination and replication of velour tracksuits for the general population. 

After the trend spread to the girls and the grandmas, it was only a matter of time before celebrity style moved on. But as Justin Timberlake once sang, “What goes around comes around” and so did the Juicy Couture sweatsuit for its scheduled renaissance. As early 2000s fashion has come into 2020 style, so has the Juicy velour set. 

Worn more for a statement than for athletics, the sweatsuit undoubtedly gives a fun spin to running errands. The set can be worn together or as separates and is available in many colors. Some of the most memorable images of the sweatsuit are those in pink, blue, and purple. 

Today, they can be spotted once again as a symbol of nostalgia and comfort. Buy the comfy cute look directly from JuicyCouture.com, JCPenny, and Dolls Kill.