We pick an outfit—brown Nike shirt, blue Levi jeans, and white Converse. We stand in front of our closet rifling through our wardrobe, scouring our shoes, digging through our bottomless chest of jewelry. Fashion psychology studies the impact of clothing choices and the way individuals perceive those choices by judgment and preference. What intrigues you to wear that brown Nike shirt? A true focus on influences driving your personal perspective, clothes aligning with your aesthetic, and mood-based decision-making all play a part in the psychology behind fashion. Beneath all of this lies the world of marketing. Here’s an aspect you might not be aware of –– marketing tones in fashion psychology.
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