Posts tagged influence
Fashion Psychology: Marketing Edition

We pick an outfit—brown Nike shirt, blue Levi jeans, and white Converse. We stand in front of our closet rifling through our wardrobe, scouring our shoes, digging through our bottomless chest of jewelry. Fashion psychology studies the impact of clothing choices and the way individuals perceive those choices by judgment and preference. What intrigues you to wear that brown Nike shirt? A true focus on influences driving your personal perspective, clothes aligning with your aesthetic, and mood-based decision-making all play a part in the psychology behind fashion. Beneath all of this lies the world of marketing. Here’s an aspect you might not be aware of –– marketing tones in fashion psychology.

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Woman In Total Control of Herself: The Art of Drag and Its Impact on Fashion & Beauty

Well-known designers in the fashion industry capture the attention of those looking for new trends; however, most don’t see the drag world and the spell it casts on those who follow. Drag is the art of portraying oneself in anything and everything to be particularly masculine or feminine. This performance allows for those participating to have complete self-expression and creativity through costuming and makeup. The art form has a long history and deep ties to modern culture. RuPaul said it best: “We’re all born naked, and the rest is drag.” Nothing is more fabulous than when a queen is in total control of how they want to express themselves

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